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Hugs, flags, tears, kids: Inside the heart-tugging world of today’s super-viral campaign ads.

| Washington Post, September 16, 2018

Ten hours of shooting would eventually be winnowed to a two-minute, 45-second video, opening with an artful 90-second tracking shot through her home that, on its own, is three times the length of a typical TV spot. It’s an impressionistic portrait of her middle-class life: Nicholas on his hobby horse, sun glinting through kitchen windows, the campaign staff manning laptops in her toy-cluttered dining room. The candidate changes into heels as a swelling New Age soundtrack sweeps you into Americana images of her district, so many flags and hugs.

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